The Town of Hanover has launched a new retention and attractions campaign aimed at young people and apprentices.
The Launch Pad facility and group will facilitate the new Hanover’s Innovative People Program, or HIPP, which was developed by Hanover’s Economic Development team. The official release states the goal is to "drive the recruitment and retention of people, business and investment to the community." Part of the program saw the town secure resources to try and position Hanover and the Launch Pad facility as a hub for apprenticeships. The town says in the release their goal is to make Hanover the "Apprenticeship Capital of Canada."
As part of the initiative, Launch Pad took on a new name, now known as the Launch Pad Youth Skills and Technology Centre. The updated logo, like the original one, was designed with input from local youth.
“Hanover is a huge advocate of youth in apprenticeship programs,” says April Marshall, Economic Development Manager for the Town of Hanover. “In a partnership with Launch Pad to aid in our efforts to retain youth in our community, we will profile and build community apprenticeship opportunities, as well as promote the process and skills training, not only for youth, but for employers as well through the HIPP Apprentice campaign.”
“With its inception in 2015, Launch Pad has grown in its mission and its skill-development programming," adds Emily Morrison, the Executive Director of Launch Pad. "With the creation of the HIPP Campaign, and a focus on Apprenticeship, the opportunity to present a refreshed identity for Launch Pad that more closely aligns itself with today’s youth and the growth of our mission was an exciting process.”