Several Bruce County municipalities are partnering with the county to launch the 2026 Spruce the Bruce program, which opens to applications on February 2, 2026.
The Municipality of Brockton and the Town of Saugeen Shores say the program offers grant funding to help strengthen communities and support downtown businesses, with eligible applicants able to access up to 50 per cent of eligible project costs, excluding taxes and subject to per-grant maximums.
In Brockton, the launch comes with an expansion of eligibility. With new branding now in place for Cargill, Chepstow, and Elmwood, downtown commercial businesses across all Brockton communities can apply for façade grants that were previously limited to Walkerton.
"Spruce the Bruce is an important investment in the heart of our communities," said Brockton Mayor Chris Peabody. "By expanding eligibility across Brockton, we’re giving local businesses the tools they need to enhance their properties, attract visitors, and contribute to vibrant, welcoming downtowns in Cargill, Chepstow, Elmwood, and Walkerton."
Saugeen Shores Mayor Luke Charbonneau says the program has already made a difference locally and sees the 2026 intake as a chance to build on that success.
"As I look ahead to the 2026 launch of the Spruce the Bruce program, I am excited about the opportunity to make our downtowns more prosperous," Charbonneau said. "The program has already contributed to outstanding projects and partnerships in Saugeen Shores. We look forward to building on that momentum together as we strengthen local pride and economic vitality."
Bruce County Economic Development Manager Heather Hyde says the county’s partnership with local municipalities helps revitalize properties and enhance public spaces.
"Bruce County Economic Development is excited to partner with Brockton and Saugeen Shores to be able to support businesses and organizations to help revitalize properties and build vibrant communities through Spruce the Bruce," Hyde said. "These resources support the growth of our communities and public experiences in Bruce County."
Grant streams are available for businesses and property owners, including funding for façade improvements, signage, patios, accessibility upgrades, agri-food innovation, product development, and residential improvements. Additional funding is available for municipalities, non-profits, and community organizations focused on visitor services, including community marketing, streetscape beautification, and destination infrastructure.
The program is typically in high demand, with approvals issued on a first-come, first-served basis once applications are complete. Past recipients may also be eligible for additional funding for new project elements.
In addition to the county program, Brockton says its own Community Improvement Programs will also open February 2, offering further incentives to support business investment, housing development, energy efficiency projects, and property redevelopment.
More information and application details are available at sprucethebruce.com.
