West Region Ontario Provincial Police (OPP) will be on the lookout for distracted drivers.
The OPP is conducting its "Stay Focused" campaign in an effort to reduce the amount of deaths and injuries caused by inattentive driving on roads and highways.
Drivers can expect heightened enforcement, and officers will be taking a zero-tolerance approach.
"We've had 45 people die on our roads last year here in southwestern Ontario and West Region as a result of distracted and inattentive driving," said West Region OPP Sgt. Ed Sanchuk. "The last thing you need is a police officer knocking on your door saying something bad has happened to your family as a result of a preventable crash."
Distracted driving refers to all forms of inattentive driving such as adjusting a vehicle's entertainment system, GPS or stereo, as well as eating or drinking, using a cell-phone, self-grooming, or tending to children in the back seat.
"Far too often we see people driving down the road with people with their hands up fixing their hair or putting makeup on, using their cellphone and texting and it just can't happen," said OPP Acting Staff Sgt. Julie McLeod.
She said the point of the campaign is to raise awareness.
"Talk to your kids, talk to people in your household, remind them to put the cellphone down, pay attention when they are driving and stay focused." said McLeod.
Sanchuk said passengers are also encouraged to speak up.
"If you see some driver's actions that are putting you and the other passengers in the car at risk, don't be afraid to say something or ask them to pull over and you get out," he said. "Call for a ride, call your mom and dad, just make sure you are getting to where you're going safely with the person operating that vehicle."
If you are fully licensed and convicted of distracted driving you will face a fine of $615, a fine of up to $1,000 if a summons is received or if you fight the ticket in court and lose, three demerit points and a three day suspension for a first offence.
For a second offence it increases to six demerit points and a seven day suspension.
For more than two offences the suspension will be 30 days.
Meanwhile, novice drivers will automatically get a 30 day suspension for a first offence and a 90 day suspension for their second.
If you have three offences your license will be cancelled and you will have to redo the Graduated Licensing Program.
The campaign started on March 1 and will run until April 4.