Condolences are pouring in after the loss of television host and animal advocate Bob Barker.
According to the Associated Press, Barker's publicist announced that he'd died Saturday morning at his home in Los Angeles.
Barker was born in Darrington, Washington on December 12, 1923, though he spent most of his youth on the Rosebud Indian Reservation in Mission, South Dakota where his mother taught elementary school.
Barker was registered on the U.S. Indian Census Rolls, 1885–1940, as a member of the Sioux tribe.
He joined the United States Navy Reserve in 1943, during the Second World War, to train as a fighter pilot though he never served active duty.
Barker began his media career in radio, working as a news editor and announcer before he was given his own show in 1950.
The Bob Barker Show ran for six years.
In 1956, Barker started hosting the television show Truth or Consequences. He continued with the show until 1975.
Barker began hosting The Price Is Right in 1972 and hosted the show for 35 years.
He retired from television in 2007.
The Price is Right acknowledged Barker's death on its official Facebook page.
"Bob made countless people's dreams come true and everyone [felt] like a winner when they were called to 'come on down,'" the post read. "Daytime television has lost one of its most iconic stars."
Barker was also regarded as an animal activist.
In 1982, Barker began ending The Price Is Right episodes by reminding people, "to help control the pet population — have your pets spayed or neutered."
Barker founded the DJ&T Foundation in 1994, named after his late wife and mother, which has contributed millions of dollars to animal-neutering programs and funded animal rescue and park facilities all over the United States.
He also donated millions of dollars to animal rights organizations including PETA and Sea Shepard Conservation Society.
Barker was 99 years old.