Organizers of this past weekend's Chevrolet Detroit Grand Prix say the numbers are in, and the event was a resounding success.
They're declaring victory for record-setting attendance, social media impressions, TV viewership, and fundraising for charities in Detroit.
"We want to thank all of our great fans here in Metro Detroit and across Southeast Michigan for their support as we brought the Grand Prix back home to the streets of the Motor City," said the President of the Chevrolet Detroit Grand Prix, Michael Motri. "We saw tremendous interest, not only here locally, but with viewership and coverage across the country."
(Photo courtesy of the Chevrolet Detroit Grand Prix)
The grandstands sold out last Sunday, and with free access across more than half the venue, an estimated crowd of 150,000 people came out over the three days.
Last Friday night's PwC Grand Prixmiere raised over $1-million for Detroit charities and attracted almost 500 attendees.
Since 2014, the event has raised more than $7-million.
Neilsen ratings for the race on Sunday showed more than 1 million viewers watched from home, an increase of 179 per cent from last year when the race was on Belle Isle for the last time.
Sunday's INDYCAR race drew a rating of .65, the second-highest for the event since 2014 and 40 per cent above the five-year average. Over the weekend, it had the highest viewership of any sports programming on NBC, and the broadcast was the third most-viewed NTT INDYCAR Series race of the year after the Indianapolis 500 and the season opener on the streets of St. Petersburg, Florida.
In Detroit, NBC affiliate WDIV Local 4 broadcast the race and led all U.S. markets with a 4.73 rating and a 19 share.
The race was also a winner on social media, with a reach of over 640,000 on Facebook, more than 40,000 on Instagram, and 360,000 new impressions on Twitter. Over 7.2 million video views were generated over the weekend, up 183 per cent from the 2022 event.
