The United Way of Bruce Grey is celebrating a milestone, marking the launch of the 211 information system locally in 2009.
On February 11, United Way of Bruce Grey celebrates 211 Day, highlighting the importance of 211 in helping individuals and families find support.
United Way of Bruce Grey Executive Director Francesca Dobbyn explained 211 is a free, confidential service that connects people to local health and social services. The system is available in over 150 languages via phone, chat, text, and web, to support mental health, financial counselling, food programs, housing, employment, seniors, newcomers, and people with disabilities.
Dobbyn added the 211 information number is having a huge impact in Bruce and Grey, helping connect residents with the various organizations and agencies that can meet their needs. It has helped thousands of people access vital services and reduced barriers to support. She said local residents called 211 with 9,197 different needs in Bruce Grey in 2024.
"Majority of those calls were around housing. So we know, you know, that's an issue. That's what helps decision makers, like United Way, like the province and local governments, like Bruce and Grey County, understand what's going on out there," Dobbyn continued. "So we can look at those issues. What are people calling about? And help people navigate, and maybe put some funding towards those issues."
On Oct. 15, 2020, the Government of Canada, in partnership with United Way Centraide Canada, announced funding to activate the nationwide expansion of 211. The government also announced funding to support existing 211 services experiencing surging demand. Dobbyn added 211 has become a reliable source of information and assistance during emergencies like fires, floods, and the COVID-19 pandemic.
"And it became the front door to help people through that system and through that crisis," Dobbyn continued. "And it's that front door now for people who are trying to navigate a housing crisis, the opioid crisis, the affordability crisis, or ask 'where can I get some food today?'"
Dobbyn pointed out local agencies such as food banks, housing organizations, and mental health services have seen increased referrals. She also said the program assists first responders and social workers, easing the burden on emergency services. Dobbyn said United Way Bruce Grey is dedicated to expanding 211’s reach, working with community partners to make services even more accessible and effective.
"It's really amazing what it can do in terms of connecting. What it can't do is create things," she stated, "So, unfortunately, if you were homeless in Grey Bruce, and called to see if there was a shelter, there is no shelter here. But they can connect you to what system is available."
People can dial 2-1-1 for 24/7 non-emergency assistance from trained professionals to get connected with the right services. The service is also being touted and celebrated by United Way Perth-Huron, where 211 is used and accessed frequently for the same reasons as users in Grey and Bruce.