The Town of South Bruce Peninsula is inviting the public to help shape the future look and feel of Sauble Beach, as the community-driven branding project moves into its next stage.
Building on feedback gathered earlier this year, the initiative has entered Phase 2, where three refreshed visual brand concepts are now ready for public review. Each design reflects the identity, stories, and ambitions residents shared during the first round of engagement.
Following an in-depth look at how people see Sauble Beach today and what they envision for its future, the project team has translated those ideas into three distinct creative directions, each highlighting a different aspect of the community’s personality.
Now, residents, local businesses, and visitors are being asked to take another look and weigh in, helping determine whether the concepts successfully tell Sauble Beach’s story and which one resonates most strongly.
“We are grateful that the community showed up over the past two months to share their perspectives about Sauble Beach, the brand, and the future,” says South Bruce Peninsula Mayor Jay Kirkland. “This insight is what informed and inspired these three new brand concepts, which capture different sides of Sauble’s unique character. One of these will set the tone for placemaking, branding, and communications efforts going forward, so we encourage everyone to have their say and share what option they think best reflects who we are.”
An online survey has been launched as part of this phase, allowing the community to provide direct input on the proposed designs. The survey will remain open until May 25, and the feedback collected will play a key role in shaping the final branding direction.
The selected concept will ultimately guide the Sauble Beach Destination Marketing, Branding and Economic Positioning Strategy, helping define how the area presents itself to tourists, investors, entrepreneurs, and potential new residents.
“This project has always been about reflecting the community’s identity and values as we define Sauble Beach’s economic position and what draws visitors, investors, new businesses, and new residents,” says Danielle Edwards, Manager of Economic Development and Communications. “Meaningful engagement helped to unearth what differentiates this community, and we’re excited to now hear from locals about what this looks like in practice, from a visual brand perspective.”
