Independent polling suggests strong and growing support for the proposed Bruce C Project among residents in the region surrounding the Bruce Power site.
Results from an Ipsos survey show 91 per cent of respondents believe the project would have a positive overall impact on their community, while 86 per cent support examining new nuclear development.
Bruce Power says the findings indicate increasing public confidence as planning continues for the potential expansion, which could add as much as 4,800 megawatts of nuclear generation capacity at the existing site. Support for the project has increased by five points compared to last year’s survey results.
The poll also highlights broad agreement on the economic and public benefits tied to the proposal. Nearly all respondents, 96 per cent, said the project would create local employment opportunities. Nine in ten agreed that expanding at the current Bruce Power location is preferable to developing new sites, and 88 per cent said additional nuclear capacity is needed to address Ontario’s rising electricity demand.
“Understanding the priorities of our community is essential to make sure we’re doing the right things and sharing the right information,” said James Scongack, Chief Operating Officer and Executive Vice-President. “Knowing that our community has confidence in our ability to operate the site safely and protect the environment tells us that we’re on the right track.”
Public perceptions of Bruce Power have also reached record levels, with 96 per cent of residents familiar with the companyand agreeing it operates safely, 95 per cent saying it is a good community partner, and 93 per cent viewing it as positively involved in the region. Support for refurbishment has climbed to 92 per cent, while 89 per cent of residents familiar with Bruce Power report a positive overall impression of the organization.
The survey was conducted in the fall of 2025 through telephone interviews with 500 residents from Bruce, Grey, and Huron counties, within the territory of the Saugeen Ojibway Nation. Results were weighted by region, age, and gender to ensure the sample accurately reflects the population of the three counties.
The Bruce C Project is currently part of a federal integrated impact assessment overseen by the Impact Assessment Agency of Canada and the Canadian Nuclear Safety Commission. Bruce Power says engagement with Indigenous Nations and Communities, municipalities and the public will continue throughout every stage of the assessment process.
