A new cultural celebration is coming to the Lake Huron shoreline this Civic Holiday weekend, as the first-ever Southampton Arts Festival takes over the beach town from August 1–4, 2025. The event
Described as a grassroots collaboration among independent arts groups, the festival includes over a dozen events across the community, and will showcase a blend of visual arts, theatre, music, and more.
"It’s just kind of rolled on its own energy," says Fred Kuntz, Chair of the Board of Directors at the Southampton Arts Centre, who helped spearhead the initiative. "We were having a meeting just about how we use the space together, our gallery and the Bruce County Playhouse. and we thought, here we are, both in the arts, both doing big things in the summer, why not try to bring others in and make it a festival?"
What started as a casual idea between neighbours quickly snowballed into a community-wide movement. "In the end, six groups came together and agreed to do it, and then three more joined in and said, 'We want to be part of it,'" Kuntz explained. "The town is very supportive. The Chamber of Commerce offered to publicize it for free, and even the local BIA and Indigenous communities said, 'We want to participate too.'"
Highlights include Friday’s Artisans and Tastes Market with over 50 local vendors, the national “Homage” wearable art exhibit at the Bruce County Museum, and the comedy play 'Naked Radio' at Bruce County Playhouse.
Saturday features the “Art on the Fence” outdoor gallery by Shoreline Artists, the “50 Little Masterpieces” painting draw, the Saugeen First Nation Arts Market, and indoor pop-up crafting.
Sunday brings a free admission day at the Bruce County Museum, and two outdoor concerts: the Greg Ritchie Band at Port Elgin beach and The Vaudevillian jug band at Fairy Lake.
Throughout the weekend, families can visit the roaming ARTbike eco-craft station and a new interactive mural at the Southampton Arts Centre.
"We said, let’s try this first. We’ve got a dozen events, and then let it grow from there," Kuntz said. "Afterwards, we're going to do a little post-mortem, see what worked, and think about what we could add next year. Maybe more music, more dance, more participating artists."
"Pumpkinfest brings in thousands, and the Marine Heritage Festival is popular every year," Kuntz said. "So this could be another event where people from Guelph, Toronto, or Kitchener think, 'Let’s go to Southampton for the Arts Festival.' Not only do they enjoy the arts, but they also support local restaurants, cafes, and accommodations. This could be good for the whole community."
Full event details are available at southamptonartscentre.com.