Provincial police in southwestern Ontario are hammering down on unsafe drivers, especially those with illegally modified vehicles.
The "Drive Smart: Keep It Safe" campaign launched on Monday and will run until September 29.
Inspector Mike McConnell said OPP see three types of drivers on area highways, one group obeys the law and drives cautiously.
"We're seeing a second type of driver, which I would really consider a bad driver... speeding, driving aggressively, not wearing a seatbelt, consuming alcohol or drugs, and also distracted [driving]," said McConnell in a social media video. "Then of course we have that one type of driver, the ones who plan ahead to intentionally break the law. What I mean by that, is they've either modified their vehicle so it is unfit for the road or they are planning on engaging in dangerous activity while on the roadway."
McConnell noted examples of dangerous activities such as stunt driving, racing, and "doing burnouts" at intersections for social media purposes.
"That driving behaviour is unacceptable and it creates an unsafe situation for everyone on the road and that's really what our focus is going to be over the campaign," he said. "We will have a large contingent of officers focusing on those types of driving behaviours. We'll have aerial enforcement and other techniques we'll be using to ensure that our roads are safe."
West Region OPP said those caught stunt driving or behind the wheel of an illegally modified vehicle could face hefty fines, demerit points, and vehicle impoundment.
Illegally vehicle modification can cause visibility or handling issues.
Sergeant Ed Sanchuk also encouraged those who see dangerous driving actions to report them to the police.