Inattentive driving is linked to more collisions on OPP-patrolled roads so far this year than speeding and alcohol or drug-related collisions combined.
Since January 1, driver distraction has been reported as the primary cause in 6,360 road collisions.
In contrast, speed was the primary cause in 4,700 crashes, while 1,158 of the incidents involved a driver who consumed alcohol or drugs.
A total of 47 people have died so far this year because of an inattentive driver, up from 39 such deaths this time last year.
With children and students taking to the streets and being bused to school beginning next week, the need for motorists to pay full attention to driving has never been greater.
OPP Commissioner Vince Hawkes stated in a news release, "Our collision data is compelling evidence that drivers who text, talk on their cell phone or are distracted in some other way, take a tremendous toll on the safety of those who share the road with them."
"Public complacency about inattentive driving can be just as dangerous as the behaviour itself. Until drivers, passengers and the general public take a firm stand against this road safety issue, these tragedies are expected to continue in large numbers on our roads.''
