One of the world's most prestigious auto shows is planning a huge return this fall.
The North American International Auto Show (NAIAS), stowed in the garage for the last two years because of the COVID-19 pandemic, will return to downtown Detroit in September with a new indoor-outdoor layout in multiple venues. The Detroit Auto Dealers Association (DADA), which puts on the auto show, laid out the show's expanded format during a media conference Tuesday.
The show opens for media previews, auto reveals, and technology presentations on September 14 and 15. The public show takes place from September 17 to September 25.
"This year’s auto show plays a vitally important role in promoting emerging technologies, particularly in the EV space," said DADA Executive Director Rod Alberts. "And, as the first auto show of the season and with the release of new models in the fall, we expect the show to be a pivotal player in consumers’ vehicle shopping and purchase decisions."
The NAIAS was previously held in January, but in 2022 the Detroit show will join other high-profile auto shows by rolling out new vehicles in the fall to coincide with the release by automakers of the 2023 models. Huntington Place, formerly Cobo Center, will remain the centrepiece of the event, with Hart Plaza, the Detroit riverfront, and the new Detroit Grand Prix street course being included in the festivities. A new logo was also unveiled.
The logo for the 2022 North American International Auto Show. Courtesy Detroit Auto Dealers Association.
The traditional main floor at Huntington Place is already completely spoken for, with the usual floor displays by automakers, plus hands-on activations, and areas showcasing the latest in automotive technology. At least five active tracks inside the convention centre are planned with some activations outside at Hart Plaza.
Officials said some automakers are planning street course ride-and-drive events along the Detroit Grand Prix race circuit, which the IndyCar race will use starting in 2023 when it returns to downtown from Belle Isle. AutoMobili-D (AMD), presented by the Michigan Economic Development Corporation, will showcase over 80 technology companies, Tier 1 suppliers and start-ups, and leading universities. The AMD will also host panel discussions on mobility, electrification trends and observations.
The NAIAS' signature Charity Preview, which attracts the high society of the auto industry as well as Hollywood stars, will return for the first time since 2019 on September 16, the night before the public show opens.
"The event is a very important night of giving in Detroit, but it also sets the stage for the public show that brings thousands of visitors downtown and generates incredible economic impact for our community," said Auto Show Chairman Jon Lunghamer.
Tickets to the Charity Preview are $400 a person or $700 a couple. All proceeds will benefit six southeastern Michigan children's charities.
