A new media campaign is hoping to steer students away from cannabis.
The "Higher Education" campaign launched by the Windsor Essex Community Opioid and Substance Strategy was created with the input of students in Windsor and Essex County.
"They were incredibly candid. They gave us a lot of very honest information to work with and it was invaluable," said Ashleigh Atkinson with the Windsor-Essex County Health Unit.
The campaign messages and images surrounding cannabis were created through those discussions. They will be promoted through social media and transit ads.
"Really raising awareness that [cannabis] is not the safe drug that youth really seem to think that it is. And just different factors about what youth can find on the street which is where the youth would be getting these substances from," said Atkinson. "Also including some stuff with the edible products which are now being made legal. Really making them just think twice about where they're getting it from, what else could be included in it and the effects of edible products."
The committee plans to broaden the campaign to include other substances like opioids and alcohol.
