The Town of Essex has launched a new business attraction campaign using experts in the field; the town's local business owners.
The "What You're Made of Is What We're Looking For", uses the personal touch of those who have made a living running a business in the town. It will use a mix of digital and print media to get the word out to companies.
"There are no better spokespeople for local investment than the business owners themselves," said Economic Development Officer Nelson Silveira.
The campaign's call to action is the hashtag #JoinUsInEssex. It connects to the town's "Where You Belong" website, which has information about the town's economic development programs and incentives.
"I feel very fortunate to be a part of a very supportive community of business owners that work together to promote each other," said Steve Pomerleau, owner of FLO Hardwoods, one of the businesses involved in the campaign. "We are all very passionate about the benefits of living and operating in a community that is diversifying, growing, and has so many new businesses that are open and thriving."
The town launched the campaign on May 15.
