The United Way of Windsor and Essex County is setting this year's fundraising goal higher than ever before.
CEO Lorraine Goddard says the Bold Possibilities Campaign is looking to raise $7.5-million.
"A number of years ago, we had almost 40,000 donors. So we know that there are still a lot of people that can give, and even if they gave $2 or $4 a week, we could easily reach that goal this year," she explains.
Goddard says one in five Windsor-Essex residents live in poverty, including more than 23,000 kids and teenagers.
This campaign runs until March of 2016.
Last year's fundraising goal was $5.1-million, of which the United Way was able to raise about $5-million.
