The 34th annual Operation Christmas Tree officially kicked off in Corunna Thursday with a poor boy luncheon.
President Lorne Powell says they were expecting to raise about $1,000 for Christmas hampers to help families in need.
He says each year, about 130 families receive hampers containing non-perishable food items, and toys if the family has children.
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About 100 people attended Thursday's kick-off event at the Royal Canadian Legion on Albert St. in Corunna.
Non-perishable food, cash or toy donations can be dropped off at the OPP detachment on Lyndoch St. until December 18.