The Town of Saugeen Shores and Saugeen First Nation have unveiled a new tourism strategy partnership.
According to a joint media release from Saugeen Shores and Saugeen First Nation, the new joint Community Tourism Strategy will serve as a "shared roadmap guiding tourism development and collaboration over the next five years."
The goal of the new partnership is to "support sustainable, year-round tourism while balancing the needs of residents, visitors, local businesses, and the natural environment. It also aims to strengthen partnerships, celebrate local identity and culture, and create meaningful experiences that connect people to the region," the joint release added.
This new tourism strategy was built using input from local businesses, residents and community partners, as well as community engagement and visitor data. There are a number of key opportunities for tourism in the region identified by the strategy, including:
Strengthening collaboration between Saugeen Shores and Saugeen First Nation
Celebrating and promoting Indigenous culture, history, and storytelling
Expanding four-season tourism opportunities beyond beaches and summer visitation
Supporting environmental stewardship and responsible tourism
Creating authentic visitor experiences that reflect the unique identities of Port Elgin, Southampton, and Saugeen First Nation
Supporting local businesses and community well-being through sustainable tourism growth
This collaborative strategy is an action item of the Friendship Accord, Wiijkiwenydiwaad Miinwa Zgaabiignigan ("Friends with one another and we are connected"), signed by Saugeen Shores and Saugeen First Nation in 2025.
"This Community Tourism Strategy reflects what is possible when we work together with respect and a shared vision for the future," said Saugeen First Nation Chief Conrad Ritchie. "It creates opportunities to share the rich history, culture, and traditions of Saugeen First Nation while promoting responsible tourism that honours our lands, waters, and people. We look forward to continuing this partnership in a way that benefits both of our communities for generations to come."
"Tourism is an opportunity to share the stories, culture, landscapes, and experiences that make our communities unique," added Saugeen Shores Mayor Luke Charbonneau. "This strategy reflects our commitment to working together with Saugeen First Nation to create a destination that benefits residents, supports local businesses, and encourages stewardship of the lands and waters we all value."
