The Grey Bruce Elder Abuse Prevention Network is marking World Elder Abuse Awareness Day (WEAAD) this year by highlighting a global effort to tackle one of the root causes of elder abuse: ageism.
Observed annually on June 15, WEAAD is an international day of recognition declared by the United Nations to raise awareness of the mistreatment of older adults. This year, the Grey Bruce Elder Abuse Prevention Network is spotlighting the World Health Organization’s (WHO) campaign to stop ageism, titled A World 4 All Ages.
Ageism is defined as stereotypes (how people think), prejudice (how people feel), and discrimination (how people act) towards others based on their age. These negative beliefs and behaviours can result in real harm to seniors, affecting their health, social connections, financial security, and overall well-being.
“As a community, it’s essential that we examine and challenge the attitudes we hold about aging and older adults,” said the Grey Bruce Elder Abuse Prevention Network in a statement. “These views can contribute directly to mistreatment and social exclusion, and addressing them is a meaningful step towards preventing elder abuse.”
The WHO’s A World 4 All Ages campaign includes a range of resources designed to help people of all ages recognize and address ageism in their own communities. Among these tools is an interactive “ageism scale” that allows individuals, from adolescents to seniors, to measure their own experiences with ageism, as well as their perceptions and behaviours toward older adults.
Research cited by the WHO has shown that ageism not only harms individuals but also society as a whole. It can lead to increased health care costs, reduced workforce participation, financial insecurity, social isolation, and even premature death among older adults. The economic impact is significant, with billions of dollars lost due to the consequences of ageism.
Importantly, ageism is closely linked to elder abuse. Negative ideas and stereotypes about older adults can lead to physical, emotional, sexual, or financial abuse. The WHO’s global campaign to stop ageism is seen as a key part of international efforts to end elder mistreatment.
The Grey Bruce Elder Abuse Prevention Network encourages residents across the region to observe World Elder Abuse Awareness Day by educating themselves, speaking out against age-based prejudice, and contributing to the development of communities that value and support people of all ages.
For more information on the A World 4 All Ages campaign and resources on combating ageism, visit www.aworld4allages.org.