Bruce Power and numerous partners from Bruce, Grey and Huron counties will be encouraging the community to "Break The Silence" his week, during Mental Health Awareness Week.
The social media campaign will be launched at the Bruce Power Visitors’ Centre Monday morning.
It will see Bruce Power donate $1 to local mental health initiatives, up to $80,000, for every "Like" or "Share" on Facebook, Twitter, LinkedIn and Instagram.
Dignitaries expected to attend Monday’s launch include Kincardine Mayor Anne Eadie, Saugeen Shores Mayor Mike Smith, Saugeen First Nation Chief Vern Roote, South Bruce Grey Health Centre CEO Paul Rosebush, Bruce Power’s Acting President Kevin Kelly and Bruce Power’s Executive Vice President of Human Resources Cathy Sprague.
There's more information about the campaign at www.breakthesilencebgh.com.
