Three Canadian environmental organizations want you to make "#WeAreLakeErie" trend on social media Wednesday to draw attention to the lake's ecological challenges.
It's the fourth annual event created in 2017 by Environmental Defence Canada, Canadian Freshwater Alliance, and Freshwater Future Canada.
"As western Lake Erie continues to be plagued by annual, and sometimes toxic, algal blooms, Ontarians and Americans are being asked to join in a social media rallying cry for urgent action to protect the lake, and along with it, drinking water for millions of people," read a release from the three organizations.
August 26 is #WeAreLakeErie Day on Twitter, Instagram, and Facebook.
During the day, users can share their stories and photos of the lake. It is a chance to demonstrate support for environmental action by decision-makers on both sides of the border.
Those who participate will be entered into a draw to win an "I Love My Lake" t-shirt.