United Way organizers were thinking long-term when coming to their 2015 campaign goal.
The $2,015,000 total is a number hopefully raised by all of Chatham-Kent; the United Way won't be keeping track of funds raised by individual communities.
Co-Chair Aimee June isn't concerned smaller townships like Blenheim and Wallaceburg will feel "left out."
"I just don't think that's going to happen. I really believe if we come together as a community, then we'll be able to reach our target."
Organizers add this is the first year of a larger, five-year vision for fundraising goals. After touring the agencies the United Way supports, officials believe they can sustainably support them if they target raising $2.5 million in 2020.
TAGS: united way, ck, chatham-kent, aimee june, kelly bayda, charity, fundraising
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The United Way also debuted its "Everyday Hero" video today, which can be seen below.
https://www.youtube.com/watch?v=uQocdBTWWG8&feature=youtu.be
The crowd during the United Way of Chatham-Kent's kickoff event (Photo by Jake Kislinsky)
United Way staff hold signage during the campaign launch in Chatham-Kent (Photo by Jake Kislinsky)
United Way Staff unveil their 2015 goal to a drone flying by in Chatham (Photo by Jake Kislinsky)
United Way of Chatham-Kent 2015 Co-chairs Kelly Bayda and Aimee June (Photo by Jake Kislinsky)