Chicken Farmers of Canada is expanding its 'Raised by a Canadian Farmer' brand to incorporate the programs that farmers use to raise their birds to the highest standards of care, quality and sustainability.
According to the group, members of Chicken Farmers of Canada adhere to a strict mandatory On-Farm Food Safety Program, a national standard that has received federal, provincial and territorial government recognition and full recognition by the Canadian Food Inspection Agency.
There is also a strict, mandatory and audited Animal Care Program and is third-party audited by NSF International, an internationally-recognized, third-party certification body.
"The Raised by a Canadian Farmer" brand is synonymous with origin and quality – but both consumers and farmers wanted it to mean more," explains Chicken Farmers of Canada Chair Benoît Fontaine, "Now, when consumers choose chicken with the Raised by a Canadian Farmer logo, they know that they're getting the best from their local farmers."
Four new logos are being used to give farmers recognizable symbols that they can use to demonstrate innovation, pride and hard work put in every day to implement some of the highest standards in food safety and animal care.
"Farmers are consumers, too," explains Fontaine, "We take great pride in being able to bring Canada's number one protein to tables from coast to coast, including our own. It makes sense that the Raised by a Canadian Farmer brand becomes a part of what we do as farmers, so we can show the world that we are committed to doing everything we can to maintain our hard-earned trust."
Chicken Farmers of Canada represents the 2,800 chicken farmers from coast to coast.
