America's largest chicken producer is eliminating the use of antibiotics in its poultry.
Starting in June, Tyson Foods Inc. will brand its birds as raised without antibiotics, to join what has become a growing movement in North America's meat sector.
The re-branding counters the move made by Tyson's biggest rival Purdue, who shifted to all RWA poultry in October.
COO Noel White thinks Tyson Foods can become very competitive in the RWA market in the next 12 months.
Tyson's North American President Sally Grimes also says the change will make the 82-year-old business the world's leading producer of RWA chicken.
