A kickstarter campaign has been launched for a Canadian cricket protein company to expand its line of products.
Vancouver-based Coast Protein is hoping to raise $20,000 from now until the end of the month to help streamline production, improve packaging, and add cricket protein powders to its list of products.
The two-year-old company's biggest seller is a protein bar which is available in two flavours.
Marketing Director Chris Baird says the goal of the campaign is to not only increase production, but to also educate people on the health benefits of his sustainable protein source.
He notes crickets contain more calcium than milk and more iron than spinach, making them ideal as protein powder for shakes and smoothies.
Compared to cows, crickets need 2,000 times less water and require almost no land while they produce 100 times less methane gas.
The company also says if they meet their fundraising goals, they'll personally plant 10,000 trees in B.C. this summer.
