Sustainable practices and outcomes can be verified through the entire Canadian beef supply chain.
McDonald's Restaurants Canada says that was the major result of its recently-concluded Verified Sustainable Beef Pilot program.
The program tracked nearly 9 thousand head of Canadian cattle from birth to burger.
According to McDonald's - this project is the first to make the Global Roundtable for Sustainable Beef principles and criteria actionable across the entire beef value chain.
The results of that pilot program have been handed over to the Canadian Roundtable for Sustainable Beef.
McDonald's is a member of that Canadian group, which was established in 2014.
Other members include Cargill, the Canadian Cattlemen's Association, Canada Beef, Loblaw as well as government and producer groups.
The CRSB will now map the path forward for verified sustainable beef in Canada.
The Global Roundtable for Sustainable Beef principles included five categories, including natural resources, people and community and animal health and welfare.
The other categories are food and efficiency and innovation.
