The Canadian Beef Breeds Council has signed a deal to promote an online platform it believes will allow purebred producers to enter the digital marketing era.
The Council represents more than 10 thousand independent producers of purebred beef breeding stock.
Executive Director Michael Latimer says the AgriClear platform will give producers the assurance of security and a host of other benefits that will allow them to realize the full value of their cattle.
The collaborative marketing agreement between AgriClear and the Canadian Beef Breeds Council also includes the two parties working together on marketing initiatives.
