Championing a new era of teamwork and success for Canada’s beef industry is the focus of a new national conference.
It's in in Calgary, Alberta this summer.
The inaugural Canadian Beef Industry Conference, or CBIC, will be held August 9 to 11 and feature speakers on top issues.
CBIC is a joint collaboration of the Beef Cattle Research Council, Canada Beef, the Canadian Beef Breeds Council and the Canadian Cattlemen’s Association.
It will combine semi-annual and annual meetings of several stakeholder groups, along with learning and networking opportunities.
Opening day keynote speaker is entrepreneur, consultant and former Dragon’s Den star Arlene Dickinson.
The agenda will also include keynote speakers on each of the National Beef Strategy’s four pillars: connectivity, productivity, beef demand and competitiveness, along with educational presentations and interactive workshops on new developments.
“The Canadian beef industry is among the most dynamic and diverse of its kind in the world,” says beef producer Rob Smith, also Canadian Angus Association Chief Executive Officer and co-chair of the 2016 CBIC. “This poses challenges. But it’s also a major strength. Everyone from industry leaders to individual producers has an important role to play, to strengthen our industry and drive it forward. That’s what this conference is all about.”
