Rabobank says the global poultry industry needs to balance supply and demand.
Analyst Nan-Dirk Mulder suggests how successful the industry does that will determine how much it benefits from positive fundamentals in 2016.
Mulder argues too much poultry is pressuring producer profitability in most regions of the world and global chicken meat prices have dropped significantly.
The bank outlook says feed prices are expected to remain low in 2016 while competitive protein prices for beef and pork will be relatively high.
The outlook does suggest there is one wild card in all this - that's the threat of Avian Influenza.
Rabobank says AI has the potential to impact global poultry supply, trade and consumer demand if it becomes a factor in 2016.