Organisers of the Canadian Dairy Xpo want to have a sea of blue cow branding walking throughout the 2016 event.
The Xpo is partnering with Dairy Farmers of Canada to promote the blue cow Canadian dairy symbol.
Wearing blue cow apparel will get producers 10 dollars off their gate admission to the 2016 event.
DFC President Wally Smith says they're please to support efforts to build spirit and commitment behind the 100% Canadian Milk symbol.
CDX General Manager and Founder Jordan Underhill sees more pride and passion for the symbol than ever in the face of ongoing global trade pressure.
The Canadian Dairy Expo is changing dates for 2016 - moving from February to April 6th and 7th at the Stratford Rotary Complex in Stratford.
