The Beef Cattle Research Council has established an award to encourage beef research and innovation.
It's called the Canadian Beef Industry Award for Outstanding Research and Innovation.
Council Chair Tim Oleksyn says the industry is very grateful to those who choose to answer questions and take leadership in finding the solutions of greatest priority and value in the industry.
That's what they're using the award to recognize .
Nomination deadline is July 27th.
More information on the award is on the Beef Cattle Research Council website.