According to a Canadian Healthy Eating Consumer Trend Report, consumers place an increasingly high priority on health, and more are seeking healthy options away-from-home.
But behaviour and attitudes towards healthy eating are evolving.
The report says today's consumers focus on an overall balanced diet that gives them control over choices and includes occasional indulgences.
Consumers are also becoming more educated and concerned about what is in their food and beverages, but still refuse to compromise on taste.
Some of the findings include:
- More consumers, 44 per cent, say their at-home eating behavior is very healthy than those, 14 per cent, who say the same about their away-from-home eating habits
- Among all claims measured, consumers are most likely to pay more for items with claims signifying natural production methods, such as "hormone-" and "antibiotic-free"
- 46 per cent of consumers say they are now more concerned about additives in food than they were in 2012
